![]() Such “Easter egg moments,” said Beecham, “are surprising, and they are very short” and attempt to minimize disruption of the viewing experience for the network’s tyke audience.ĭisruption, however, has become a key element in the quest by TV outlets to drive awareness for new programs. When the network launched its “The Chica Show,” an animated series about a squeaky chicken (who also hosts a morning program on the network’s schedule in anthropomorphic form), it had various characters in its regular programs squeak and cluck like the bird. Sprout has tried such stuff in the recent past. ![]() “I think oftentimes a parent gets it and the parent laughs and says, ‘That’s interesting.’ Kids get that their parents enjoy it.” ![]() The original program quickly resumes its size and place.The idea, said Sandy Wax, Sprout’s president, is to do something that might interest parents and kids watching together. For five to ten seconds, characters from “Astroblast!” – cosmos-trotting animals with names like Haley, Comet, Sputnik and Sal the Octopus – surround the show in question (which shrinks on the TV screen) and say a few words.
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